Since 2012, the Bitcoin Affiliation of Hong Kong has been one of many strongest native communities centered on Bitcoin, boasting a present membership of over 5,000 folks. In the course of the month of September, the group shall be utilizing donations to purchase promoting area that function informative statements highlighting “the risks and merits of Bitcoin”.
“The goal is mainly to kickstart a conversation around the merits of Bitcoin, especially in the context of the ongoing economic challenges,” defined Leo Weese, co-founder of the Bitcoin Affiliation of Hong Kong. “I think the beauty of it is that it is not a company advertisement, but instead purely focussed on bitcoin itself, as a disruptive technology (#GlobalInternetMoney), a hedge against inflation (#DigitalGold) and as a means for financial inclusion (#BeYourOwnBank).”
In the course of the marketing campaign, there shall be 5 totally different messages that spotlight some facet of why Bitcoin is a vital agent of change. Included within the messages are quotes from Web pioneer Stewart Model and FCC Commissioner T.A.M Craven, plus phrases that discuss Bitcoin’s strengths.
On the backside of every panel contains the message: “Disclaimer: Your Bitcoin are your responsibility. There will be no bailouts or quantitative easing. Bitcoin transactions are irreversible. Not suitable for money laundering.”
When requested if there was any pushback concerning the marketing campaign, Weese mentioned, “There is no pushback yet, the advertising company was a bit worried we might be pushing an investment but they would have been satisfied with adding a disclaimer as well. The ads were put together in just two weeks from inception, fund raising, design and deployment.”
The campaigns shall be working throughout three trams and billboards positioned in Hong Kong, together with distinguished spots outdoors of the Financial institution of China HK, HSBC and Customary Chartered HK headquarters. The marketing campaign begins on September 11 and ends October 8.